Skincare Industry Trends Predict High Demand for Natural Skincare Products
Outlook is good for skoah facials-only shops through 2020 and beyond
skoah facials-only franchisees have every reason to look forward to robust business during the next few years, as demand for natural products increases and the market for products made from synthetics takes a dip. skoah facials-only shops, which use and sell our 70 proprietary plant-based products made from wholesome and natural ingredients, is poised to do well in such a climate.
Andrea Scott, CEO and co-founder of skoah, says, “Our products keep skin pH correct. We use pure, filtered water, olive and coconut oils and the skoah plant blend, which is 11 unique plant extracts chosen for their actives. We make our products fresh, usually preserving them for two years, not for five years, as most brands do. We use fewer preservatives and create products that won’t irritate skin. We feel confident that skoah products exceed customer expectations when it comes to keeping skin beautiful and healthy.”
According to industry figures, the demand for all-natural skincare and beauty products is at an all-time high — and is expected to keep growing. As customers reject products made from chemicals, they are seeking more natural, plant-derived products.
In a Fast Company article, “What’s Driving the Billion-Dollar Natural Beauty Movement?,” Rina Raphael reports that in 2016, the research firm Kline & Company predicted that “the synthetic cosmetics sector will decline in the next two years, while the natural skin care segment will grow.” She also writes that in 2017 naturals had grown by 7% in the U.S., compared to a 2% rise in the overall beauty market in 2015. According to Transparency Market Research, the global organic personal care products market is expected to reach $15.7 billion by 2020.
Health-conscious consumers drive sales for skoah franchisees
Across many product categories, consumers are opting for healthier versions of their favorites. Skincare products are no exception.
The Women’s Facial Skincare Consumer Report 2017 from global information company The NPD Group found that “40-50 percent actively seek natural or organic ingredients in their products, and those free of ingredients including fragrances, parabens, phthalates, sulfates, and gluten.”
Raphael in the Fast Company article also writes, “The organic beauty boom is part of the larger shift in consumer awareness about health and wellness. Thanks to a growing number of beauty blogs and social media accounts dedicated to the benefits of going chemical-free, consumers have access to more information than ever before.”
“Current trends across industries, from the food we eat to the clothing we wear, have been geared toward natural and safe ingredients; the same holds true when it comes to consumers’ purchase criteria for skincare,” said Larissa Jensen, executive director and beauty industry analyst, The NPD Group.
skoah is at the forefront of the healthy skin movement
skoah is a proven brand, beloved in Canada for almost two decades. We have a wildly enthusiastic customer base and widespread praise from the media, including Vogue magazine, which exclaims that skoah is the “coolest skin care line in Canada.” Now, skoah is ready for America, where we aim to become the premier spa and skincare franchise as we rapidly expand across the nation.